"We
guarantee our listings and operate a no results – no further
payment policy"
Bluefin offers a wide range of services and tools for promoting your
website and business. From concept to marketing and promotion, we
can ensure that your advertising budget gives your business the maximum
exposure for your investment.
Search Engine
Placement
We offer a number of
guaranteed packages.
We invest heavily in
search engine research, software and techniques for optimisation.
The bulk of our work is in manually optimising sites and submitting
them to search engines. We also provide regular reports for our customers
so they can see how successful our work has been.
Whether a new or existing
site Bluefin will index your site more efficiently, we will read and
record your key words and meta tags more accurately and will make
sure that your site is correctly identified with linked and phrased
search requests. We will check all links on your site (both internal
and external), and check all images "load up" time. Once
this service is complete we will submit your site to the search engines.
The submission of your site to the search engines is without doubt
the most important part of "getting you to the top". It
must be carried out regularly and once submitted the key words progress
should be monitored.
Guarantee
-
We
concentrate on the 15 most used international search engines.
-
We
offer top 10, top 30 and top 50 listings (depending on your budget).
-
If
we fail to get you the listings you require on at least 50% of those
15 search engines you do not pay.
-
Our
guarantee requires us to get at least 50% of your key phrases in
the positions you require.
-
The
listings are reviewed each quarter and if the above criteria has
not been met you do not pay a penny of the quarterly fee.
The First Initial Service
Our trained web site analysts will run exhaustive diagnostic tests on
your web site. We will then use the
results to identify problems that need fixing to gain a better search
engine performance.
Included in the cost of
your first service are the following
- Specialist programs
run over your site to identify optimization problems
- Insert correct meta
tags and key phrases
- Insert invisible 200-character
product and company description on the index page
- Insert image alt-tags,
allowing search indexing to proceed beyond images in your web site
- Check and amend html
code for search engine readiness
- Manually submit site
and keywords to top fifteen search engines
- Automatically submit
your site to 250 smaller search engines worldwide
- Run full reports showing
your listings one month after the service is carried out.
The total cost of your
initial service is only £149 + VAT.
Ongoing Service
The Bluefin offer three guaranteed service plans offering unrivalled
results. Consistent submission will help your site go to the top of
the search engines. Any company serious about the Internet and the opportunities
it offers must participate in one of these plans for a minimum of 12
months. You only pay these fees at the end of each quarter once
you have seen the results.
- Standard Service
£99
+ VAT per quarter - After your first service we will submit
your site monthly to the top fifteen search engines using the key-phrases
you chose. We will also continue to service your site monthly, checking
hyperlinks, alt tags and your site html. You will be given monthly
reports of your site position on the search engines. Under the terms
of this service if your site does not achieve 15 top 30 listings
across 4 search engines you do not pay your next quarterly fee.
- Intermediate Service
£119
+ VAT per quarter - You get all the benefits of the basic service,
however under the terms of this service if your site does not achieve
10 top 10 listings and 10 top 20 listings across 5 search engines
you only pay for the criteria we have met
- Comprehensive Service
£149 + VAT per quarter - You get
all the benefits of the basic service, however under the terms of
this service if your site does not achieve 25 top 10 listings across
6 search engines you only pay for the criteria we have met.
Our top 15 search engines
are Alta Vista, MSN, Lycos, Overture, Hotbot, Ask Jeeves, Yahoo, All
the Web,Webcrawler, Mirago, AOL, Direct Hit, I Won, Excite,Google.
All guaranteed services
are subject to you taking advantage of our first service offer. After
your first service
you only pay the quarterly fees in arrears and only upon us achieving
the results. The first payment will
commence 12 weeks after we have completed your first service. If after
the 3 month cycle of your chosen
service plan your site is not listed on the search engines as outlined
in your service contract, then all
following services are either free or payable subject to the criteria
we have met.
GOLD
The Gold Service - The complete website marketing package. The
Gold Service is for companies who are serious about staying in the Top
10 for at least a year. We will engineer your site as usual and get
you the Top 10 results you need to maximize the potential of your website.
As usual we will aim to get you at the top with most, if not all, of the
key phrases you give us on most, if not all, of the top 15 search engines.
The Gold service also includes the following features:
- A report showing all
your top 10 results sent to you every 4-6 weeks or upon request.
- Full consultation about
choosing your key phrases. You know your business and we know the
search engines. We will
give you all the help you need to pick the phrases that your potential
customers are most likely to type in.
- The option to change
any key phrases free of charge every three months to reflect seasonal
changes in your business.
- Unlimited technical
support. We have dedicated lines for each technician so we can liaise
with you while we work on your behalf.
- Our S.E. Webtracker
gives you full reports on your hits per hour/day/week as well as showing
you, which search engines people are using, and what phrases your
visitors have typed in. Normally £95, the Webtracker is available
to Gold service customers for a trial period of 3 months with the
option to purchase the tracker at £49 for the remainder of the
year.
- We will submit your
url to the Inktomi search/submit database, allowing your web content
searchable through over 50 Inktomi Web partners. This would normally
cost £49 per year, but as a Gold customer you get this service
free of charge.
The cost of this service
is an annual payment of £499 + VAT
(includes £149 initial service and four quarterly payments at
the discounted rate of £87.50). This is a
saving of £246 plus you get the above extra services. We
are able to offer this discount as this reduces our administration and
banking costs and saves us the time of collecting quarterly charges.
It's as simple as that. You don't have to take our word for it; check
up on the results we get at any time by going to the search engines.
You are not signed up to us beyond the year and there are absolutely
no further charges to be paid.
ADVANCED GOLD
The Gold Advanced is for companies who need a more bespoke service.
We will engineer your site as usual and get you the Top 10 results you
need to maximize the potential of your website. As usual we will aim to
get you at the top with most, if not all, of the key phrases you give
us on most, if not all, of the top 15 search engines.
The Gold Advanced also includes the following features
- A report showing all
your top 10 results sent to you every 4-6 weeks or upon request.
- Full consultation about
choosing your key phrases. You know your business and we know the
search engines. We
will give you all the help you need to pick the phrases that your
potential customers are most likely to type in.
- The option to change
any key phrases free of charge every three months to reflect seasonal
changes in your business.
- Unlimited technical
support. We have dedicated lines for each technician so we can liaise
with you while we work on your behalf.
- Up to 20 key phrases
giving you more coverage on the search engines.
- We will submit your
site to both .co.uk and .com search engines giving you exposure worldwide.
- Our S.E. Webtracker
gives you full reports on your hits per hour/day/week as well as showing
you, which search engines people are using, and what phrases your
visitors have typed in. Normally £95, the Webtracker is available
to Gold advanced customers free of charge for the full year.
- We will submit your
URL to the Inktomi search/submit database, allowing your web content
searchable through over 50 Inktomi Web partners. This would normally
cost £49 per year, but as a Gold Advanced customer you get this
service free of charge.
The cost of this service is an annual payment
of £895 + VAT(which includes the initial service). It's
as simple as that. You don't have to take our word for it; check up
on the results we get at any time by going to the
search engines. You are not signed up to us beyond the year and there
are absolutely no further charges to be paid whatsoever.
We believe in personal service. We do not employ answering machines
and are always available to speak
to. We will discuss your needs and advise you the best way to maximise
the coverage of your website.
Because we provide an ongoing service we expect to get to know our customers
over time.
Remember,
you only pay for the results we have achieved.
Bluefin
can arrange and manage your business media and press campaigns. Managing
your advertising budget so that the demographics that make your company
tick are reached out to with the best possible economy. We are a truly
multi-media company and can manage television, radio and press campaigns
as well as e-commerce drives.
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